Protecting Jaguars. Preserving Tulum. Inspiring Action.

In the heart of Tulum’s lush jungle, a quiet struggle is unfolding. Jaguars—once the powerful rulers of these forests—are now among the most endangered animals in the region. Habitat loss, deforestation, road development, and illegal hunting are rapidly shrinking the space these majestic animals once roamed freely. We refuse to let their story end in silence.

We are a grassroots conservation initiative based in Tulum, Mexico, dedicated to protecting jaguars and preserving the fragile ecosystems they depend on. What started as a deep love for wildlife has grown into a mission-driven platform of rescue, education, advocacy, and community engagement.

Our Mission

To protect and restore jaguar populations in the Tulum region through direct rescue efforts, habitat preservation, public education, and community involvement—ensuring that future generations can witness the beauty and power of these incredible creatures in the wild.

Our Vision

A world where jaguars roam freely through protected jungle corridors…
Where local communities are empowered to protect the biodiversity around them…
And where every person who visits Tulum leaves not only inspired by its beauty, but committed to its protection.

What We Do

  • Rescue & Rehabilitation: We work with local conservationists and wildlife professionals to rescue injured, orphaned, or displaced jaguars and provide them with the care and rehabilitation they need to return to the wild whenever possible.
  • Education & Awareness: From school programs to eco-tourism briefings, we believe education is the most powerful tool for change. We create compelling content, host workshops, and provide resources that inspire action and understanding.
  • Conservation Advocacy: We collaborate with local and international partners to advocate for safer wildlife corridors, stricter anti-poaching laws, and sustainable development practices in Tulum and beyond.
  • Community Engagement: Conservation only works when the local community is involved. We work with indigenous leaders, residents, and local businesses to promote wildlife-safe practices and build economic alternatives through conservation-based tourism.

Why Tulum?

Tulum is more than a tourist destination—it’s a biodiversity hotspot, home to jaguars, ocelots, toucans, and countless other species. But as development surges, the balance between growth and nature has tipped. Tulum’s jaguars are among the most vulnerable in Mexico. This is where we draw the line. This is where we make our stand.

Join Us

This isn’t just a conservation project. It’s a movement. One that believes protecting jaguars means protecting the soul of the jungle—and the future of our planet. Whether you’re here to learn, to donate, to volunteer, or simply to care, we welcome you to be part of this journey.

Together, we can ensure the roar of the jaguar is never silenced.